Be a Unicorn in a field full of horses.
Brand Identity & Art Direction
“Cynthia is enthusiastic, insightful, energetic, and always collaborative. Just the type of colleague we love to work with, we are extremely pleased with our logo & brand.”
MY PaRT:
Brand Identity
Art Direction
Marketing Strategy
Unicorns do exist.
Based out of London, England. MD International is a new recruitment and advisory consultancy for the international and British independent school world. Even with a 7-hour time-zone difference, this project was a seamless collaboration. We stayed true to the creative process and the end result is a classic versatile logo that we both love.
The origin of the logo and why there is a Unicorn.
There is a story behind the Unicorn it is not a random animal for the sake of it. The Unicorn is on the Markowski coat of arms, which is the M in their company name. At the same time, in the recruitment consultancy world, there is an art to finding the right candidate and for international placements. In recruitment, a unicorn is the perfect elusive or unobtainable candidate everybody wants on their wish list.
