Every once in a while I get to work on a project that is both for a good cause and super fun. This was one of those projects, and the Calgary Stampede Parade Committee are wonderful clients. The Calgary Stampede Parade is a well-loved tradition in our city. The amount of planning and organization that goes into this event is overwhelming. To be able to contribute some of my work to this special event was an honor. I inherited the logo (the original design by Leigh Maier) and from that point on it was my responsibility to stylize and translate the design across the collateral needed for the parade. The inspiration for my work was found in the tagline. A distant homage to some of my favourite designers in the world Hatch Show Print. My original bright palette didn’t make it all the way through to the final design, but the concept stayed true.